Articles by "Lorenzo Bottini"

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The strange history of the laced up collars From the turn of the century to Umbro's revival for the first Premier League season, highs and lows of the strangest collars ever

The strange history of the laced up collars

The importance of season tickets in bringing fans back to the stadium The sold-out Olimpico is the best possible response to the end of the pandemic and a virtuous model to follow for the future

The importance of season tickets in bringing fans back to the stadium

Will lifestyle brands become technical sponsors?

José Mourinho's style is in fashion in Rome From photo dumps on Instagram to gifts to his younger players, the Special One has normalized himself in the best way possible

José Mourinho's style is in fashion in Rome

The most beautiful Real Betis jerseys design by Kappa Starting with those seen during the Copa del Rey celebrations on Sunday

The most beautiful Real Betis jerseys design by Kappa

Nobody can do without football scarves anymore The strange trajectory of the football scarf, from curves to high fashion and then into any lookbook

Nobody can do without football scarves anymore

Why more and more teams are letting fans design their own jersey Creativity from below

Why more and more teams are letting fans design their own jersey

Arsenal will continue to use the old crest in the next season The cannon will be retained on the Gunners' second jersey, following one of the strongest trends of recent years

Arsenal will continue to use the old crest in the next season

FIFA+ is the future of football streaming? The platform offers over 40000 live matches per year and represents the Federation's response to a rapidly changing landscape.

FIFA+ is the future of football streaming?

What Jack Grealish Signing with Gucci Means Manchester City's number 10 joins a long list of footballers who have become the faces of major fashion brands

What Jack Grealish Signing with Gucci Means

The importance of Kobe Bryant's brand for NBA players

The 5 longest lasting technical sponsors (rest of the world edition) Around the world from South America to Japan in search of the longest collaborations between clubs and brands

The 5 longest lasting technical sponsors (rest of the world edition)

What will remain of Italian soccer? The defeat against North Macedonia could become even more dramatic if mishandled in the aftermath

What will remain of Italian soccer?

The Roma ASR Crest history

Is PSG at a crossroads?

Nike prefers a fictional Premier League team to a real Serie A team While Ted Lasso will have his jersey signed by the swoosh, fewer and fewer clubs are being sponsored

Nike prefers a fictional Premier League team to a real Serie A team

History of American Presidents in Italian football Atalanta is only the last of the Italian teams to change propriety under an USA company

History of American Presidents in Italian football

The Gazprom's european soccer problem From Uefa to Schalke 04, Russian gas, thanks to staggering sponsorships, has been a protagonist of the international fields for more than a decade.

The Gazprom's european soccer problem

No one wears badges on the jerseys anymore Chelsea will not be able to wear in the Premier the one for winning the World Cup for clubs while in Italy no one uses the ones created by the League for the best players anymore

No one wears badges on the jerseys anymore

The history of Pantofola d'oro between tradition and innovation CEO Kim Williams tells us about the company founded in the 1950s by Emidio Lazzarini that revolutionized the production of soccer shoes

The history of Pantofola d'oro between tradition and innovation

Jordan's irresistible rise in the world of golf Beginning as an outlet in his college days, MJ's passion for the green has morphed into an integral part of his empire

Jordan's irresistible rise in the world of golf

The history of PUMA in NBA

All or nothing will benefit or damage Juventus?

What Virgil Abloh left the sports world Not just already iconic shoes and jerseys, but an awareness of their own means that has empowered a generation of young athletes

What Virgil Abloh left the sports world